How should organizations make decisions? The prevalent language around maximizing the bottomline is inconsistent with the values that most people hold, and upon reflection, it becomes clear that the numbers are more a way of satisfying wall street than a criteria for good decision-making.
We would like to share research on methods that help us align our decision-making with our deepest values. While these methods have a distinct normative flavor, one might wonder if people in organizations really care about deeper values than just making money. To answer this question, we shall draw on descriptive research.
The video below (Dan Pink's talk) shares research (from MIT) that clarifies what most people really care about.
This research resonates well with our own intrinsic values on our mission page: freedom and compassion
A lot of people think marketing is about making people feel they need something that they really don't. Marketing, from our perspective, is about telling the whole truth as authentically and concisely as possible. It should not be about selling something; rather, it should be about sharing our deepest values. Imagine the delight, upon finding this good old Steve Jobs video on marketing, focused entirely on core values.